minä perhonen is a Japanese fashion brand working to produce clothes which do not lose their allure through lapse of time. The design process begins with sketches, which are made into original fabrics. Also, they aspire to develop new materials and techniques with production centres in Japan and abroad.
The name of the brand originates in Finland as the designer, Akira Minagawa, sympathized with the lifestyle and the culture of FINLAND; he has traveled many times through northern European countries. "minä" means "I" and "perhonen" is "butterfly," with a wish to make many beautiful designs like those of butterflies' wings.